WHY NATURAL IS NOT ALWAYS BETTER
Yes, we know, you did not expect to hear this from us. And while it is true that we try to use natural ingredients where possible, in some cases they just don’t make sense. This is specifically the case with our fragrances. Many customers ask us whether our fragrances are natural and the answer is no. While this can be off-putting to a lot of people we thought it would be helpful to explain why we have chosen to not use 100 % natural fragrance.
EVERYTHING IS A CHEMICAL
Currently, it is super trendy for brands and companies to claim that their products are completely natural and contain no chemicals. But this is flat-out deceptive and, essentially, a lie because everything is a chemical. This includes the air you are breathing, the water you drink and, subsequently, the cells in your own body. Chemicals are not the enemy, they are part of everything that surrounds us. They can be naturally occurring or synthetic but they are always there. Additionally, natural does not always win in the natural vs synthetic battle but more on this later.
AS IT SHOULD BE
One of the corner stones of our brand is the slogan ‘as it should be’. We believe that scent has the ability to evoke memories and emotions, affects our mood and can create safe spaces and oases of calm in a busy world. Our aim is to make scents that are either as close to their inspiration as possible when it comes to fragrance inspired by nature or multi-faceted and layered for more abstract fragrances. This simply cannot be achieved by using natural fragrance only. Firstly, the use of some natural essential oils is either banned or severely limited (more on this later) and secondly, some scents simply cannot be obtained from an essential oil (think leather). Often, the essential oil does not at all smell like the raw material either. We therefore decided early on to mix and match our fragrances, using both essential oils and synthetic fragrance, to be able to create beautiful and evocative fragrances that are just as they should be.
NATURAL IS NOT ALWAYS BETTER
Of course this is not to say that synthetic fragrances do not come with the potential to be harmful. They can also cause irritation and allergies in individuals that are generally prone to them. But if they are high quality fragrances produced in a responsible manner in a controlled environment their allergy potential can be significantly less than that of their natural counterpart.
THE SUSTAINABILITY ASPECT
If the product is/can not be commercially farmed, a potentially bigger issue is wild harvesting. Some plants used for essential oils are endangered species. This is not helped by the fact that overharvesting these is common practice. The more rare the raw material becomes, the more sought after it is and the more prices rise. Therefore the cycle continues.
It is, of course, possible to obtain ethically sound and sustainable essential oil but in some cases the use of synthetic fragrance is the more sensible alternative.
There we have it. While we definitely believe that there is a place for natural fragrance and we use essential oil in the large majority of our fragrances there are reasons why and specific instances in which the use of synthetic fragrance is beneficial. Synthetic fragrance does not at all equal badly made or cheap and there are many high quality synthetic fragrances about, including the ones we use. Overall it can be agreed that there are good and bad natural ingredients, just as there are good and bad synthetic ingredients. The important thing is to decide when it makes sense to use which.