Wholesale for Trade
We create beautifully made candles and home fragrance, manufactured in our Wiltshire factory, designed for independent retailers, lifestyle stores and hospitality spaces seeking considered, sustainable luxury.
Our collections combine refined fragrance, timeless design and responsible production, offering retailers products that feel elevated, giftable and made to last.
- Established in 2003 and stocked across both independent boutiques & department stores.
- Thoughtfully designed and made in the UK, in our carbon-neutral Wiltshire factory.
- Sustainable materials and considered production.
- Reliable supply and trade-focused support.
Unlike many fragrance brands, we manufacture all of our products in-house at our carbon-neutral Wiltshire factory. This gives us complete oversight of quality, sourcing and sustainability at every stage, from raw materials to finished product. With over 30 years of manufacturing experience, we understand the technical detail behind performance: from wick placement and plant-based wax blends that ensure a clean, even burn, to diffuser bases selected for their slow, consistent evaporation and long-lasting scent throw.
Our fragrances are developed in collaboration with respected fragrance houses and are layered, full-bodied and designed to gently scent a space, including diffusers formulated with 20% fragrance for a high-performance result. Alongside our candles and diffusers, our bath & body collections, often chosen for hospitality environments, are formulated with high levels of naturally derived ingredients and are Leaping Bunny approved, balancing efficacy with responsible production.
By controlling our own manufacturing, we combine craftsmanship, transparency and environmental responsibility, never compromising long-term quality for short-term gain.
A trusted partner for retailers worldwide
We partner with independent retailers, boutiques and selected larger brands across the UK and internationally. Our wholesale customers value consistent quality, reliable supply and a brand their customers return to.
With years of fragrance and candle-making expertise behind us, we understand what works on the shop floor, from strong core lines to seasonal launches that drive repeat purchase.
Designed and manufactured in the UK, we are committed to responsible production, sustainable materials and long-term retail partnerships.
Stocked by
John Lewis, Heals, Graham & Green, Garden Centre Schillinger, Lederleitener, Lords at Home and a variety of popular independents.
Wholesale home fragrance collections
Our wholesale range has been developed to offer year-round appeal with the flexibility to suit different retail environments.
Our core categories include:
Each product is designed to sit comfortably in contemporary retail spaces; understated, elegant and commercially considered.
Scented Candles
Our scented candles are hand-poured in Wiltshire, England, using a carefully formulated plant-based wax blend and high-quality fragrance compositions, selected for both performance and refinement.
Designed for consistent burn and balanced scent throw, the collection offers dependable quality, strong shelf presence and year-round gifting appeal.
Produced with responsible materials and contemporary design, our candles align with growing demand for considered, sustainable luxury in retail environments.
Reed Diffusers
Our reed diffusers are produced in the UK using high-quality fragrance oils at a 20% concentration to ensure strong, long-lasting scent diffusion.
Formulated for steady performance and visual elegance, they offer a low-maintenance fragrance solution with excellent longevity and strong retail appeal.
With refined packaging and consistent quality, the range is well suited to independent boutiques, interior-led stores and hospitality settings.
Bath & Body
Our toiletries are formulated using a minimum of 96.6% naturally derived ingredients and are proudly Leaping Bunny approved, reflecting our commitment to responsible and cruelty-free production.
Free from parabens, PEGs, petrochemicals and SLS, the range offers retailers a naturally positioned alternative within the luxury hand care category.
With high-performance formulations, including our 99% natural hand wash and 98% natural hand lotion, the collection complements our fragrance ranges and meets growing consumer demand for transparent, considered personal care.
Dining Candles
Our solid-colour moulded dining candles are crafted using time-honoured moulding techniques. Coloured all the way through, not surface coated, they offer a rich, consistent finish and elevated presentation.
Available in a wide spectrum of shades, from classic tones and soft neutrals to pastels and vibrant brights, the collection allows retailers to curate colour stories to suit season, occasion or mood.
Ideal for gifting and tablescaping, our dining candles are available as boxed sets of 12, that can be sold individually, offering flexible merchandising options and strong visual impact in-store.
Seasonal & Limited Collections
Thoughtfully timed launches to support key retail moments throughout the year including our signature Christmas collection.
We understand that independent retailers need products that feel special but also sell consistently.
When you stock us, you can expect:
- A recognisable luxury aesthetic that elevates your retail offering
- Sustainable production practices and responsibly sourced materials
- Clear retail positioning and pricing structure
- Reliable fulfilment and trade support
- Core collections with strong repeat purchase potential
Our aim is simple: to supply beautifully made fragrance products that work commercially, without compromising on quality or integrity.
Key wholesale information
We believe in keeping our wholesale terms clear and straightforward, so you can order with confidence. Below you’ll find the key details for our trade accounts, designed to support independent retailers and hospitality partners with flexible ordering and transparent pricing both in the UK and internationally.
- Trade-only wholesale accounts for both retailers and the hospitality industry.
- Minimum opening order: for UK & EU customers there is no minimum spend amount however orders under £300 incur a small £15 handling Fee. For rest of world the minimum spend amount is £500.
- We sell all products by pack size, these are usually packs of 4, 6 or 12.
- All Wholesale pricing is listed ex VAT with recommended retail pricing listed in product details.
- UK and international shipping available.
- You can pay either at checkout with a credit/debit card or via bank transfer/BACS.
We have made browsing, ordering and paying for your goods as simple as possible.
How to order
Placing your first order with us is easy. You can place orders with us in British Pound Sterling (GBP), Euro's (EUR) and US Dollar's (USD). We have 3 websites, each dedicated to the above currencies and all stocking the same range*.
If you are short of time we have added handy Plus symbols next to each product on the category pages to quickly add your products to the basket. We have also added a 'quick add' for any products with a tester next to the plus symbol.
To sign-up with us, you just need to have VAT number;
- 1. Apply for a wholesale account by filling our the details on the relevant wholesale website
- 2. Start discovering the range
- 3. Order online in your local currency with secure trade-only access
*please note our room sprays are only available to UK and European customers.
Customer Support
Our trade team is on hand to support with ordering, recommendations and account queries. You can easily contact them via email to discuss any queries or issues at sales@truegrace.com.
Apply to become a stockist
If you are an independent retailer, lifestyle store, interior studio or hospitality buyer interested in stocking our collections, we would be delighted to hear from you.
Our wholesale accounts provide access to our dedicated trade websites, clear pricing and ongoing product support.
Apply today to open a wholesale account.
Trade-only. Approval required.
Prefer to order via Faire?
We are also available on Faire for UK retailers who prefer to order through the platform. Faire offers introductory incentives and flexible payment terms, making it a convenient way to explore selected lines.
For full access to our collections, pricing and ongoing trade support, we recommend applying for a True Grace wholesale account and ordering directly.
FAQs
Browse through our FAQs below to find the solution or answer to your question.
Who can apply for a wholesale account?
We welcome applications from independent retailers, lifestyle boutiques, interior designers and hospitality businesses aligned with our brand positioning.
Is there a minimum opening order?
For UK & EU customers there is no minimum spend, however orders under £300 incur a £15 handling fee. For the rest of the world, the minimum opening order is £500.
Do you sell internationally?
Yes. We supply retailers across the UK, EU and internationally via our dedicated B2B platforms.
Where are your products made?
Our candles, diffusers and bath & body collections are produced in the UK using carefully selected materials and responsible manufacturing processes.
What wax do you use in your candles?
Our candles are made using a carefully formulated plant-based wax blend, chosen for clean burning and consistent fragrance performance.
What fragrance concentration are your diffusers?
Our reed diffusers are formulated using 20% fragrance for strong, long-lasting and consistent scent diffusion.
Are your bath & body products cruelty-free?
Yes. Our bath & body range is Leaping Bunny approved and formulated using a minimum of 96.6% naturally derived ingredients.
What are your lead times?
Orders are typically dispatched within 3-4 weeks, subject to availability. Estimated delivery times are confirmed at checkout or by our trade team.
Additional FAQs
How do I place an order?
Once your wholesale application is approved, you’ll receive access to our dedicated trade website where you can view pricing and order online.
What payment methods do you accept?
We accept payment by credit/debit card at checkout or via bank transfer/BACS.
Do you provide recommended retail pricing?
Yes. All wholesale pricing is listed ex VAT, with recommended retail pricing included in product details.
In what quantities are products sold?
All products are sold in pack sizes, typically in packs of 4, 6 or 12 depending on the item.
Can I order via Faire?
UK retailers may also order selected collections via Faire. For full access to our range and ongoing support, we recommend ordering directly through our wholesale platform.
Do you offer seasonal collections?
Yes. We introduce seasonal launches and limited collections to support key retail moments throughout the year.
Can I sell your products online?
We review online sales on a case-by-case basis to ensure alignment with our brand positioning. Please contact our trade team for further information.
Do you allow selling on third-party marketplaces?
Sales on third-party marketplaces are subject to approval and brand guidelines.
Do you offer samples?
Yes we do. We offer fragrance sample cards in all our scents. You can order these directly on our B2B websites or you can contact our sales team.
What should I do if my order arrives damaged?
In the unlikely event of damage in transit, please contact our trade team within 3 days and we will resolve the issue promptly.
Want to speak to our team directly?
Book an appointment with our sales team who would be happy to answer your questions.